Hello 👋

I’m Lucy, a Copywriting Creative who comes up with ideas and words for brands, businesses and organisations of all shapes and sizes.

Since starting out in 2002, I’ve worked on a whole host of things, including radio ads for Congleton car mechanics, book blurbs for crime capers, brand guidance to bring back an icon, membership messaging for a museum and promos for NGOs. Plus, I helped a nappy cream make its mark in the tattoo world.

Whether it’s an integrated global campaign 🌍 or a long-form article 📝 , a promo film 🎬 or a playbook 📒 – I love helping to bring things to life by telling the right stories and starting the right conversations.

Got a project in mind or fancy a chat?

Get in touch ✏️

Want to know a bit more first?

You can see what some of my colleagues have to say about me here 👉Testimonials

Check out my work here 👉 Folio

And read more about what makes me tick down here👇

  • Things my adventures in copywriting have taught me so far 👇

    You never stop learning. Speaking of which…

  • Things my adventures in copywriting have taught me so far 👇

    You can learn from everyone – whatever their discipline and whether they’ve been doing it for 5 months or 45 years.

  • Things my adventures in copywriting have taught me so far 👇

    Know when it’s time to ‘kill your darlings’* and try another route.

    *I never actually do ‘em in, I just pop them in the bottom drawer until the right project comes along.

  • Things my adventures in copywriting have taught me so far 👇

    The details count – CTA buttons are just as important as headlines.

  • Things my adventures in copywriting have taught me so far 👇

    Every channel matters and every idea needs to work equally brilliantly and cohesively across them.

  • Things my adventures in copywriting have taught me so far 👇

    It’s OK to start a sentence with ‘and’. And also ‘but’.

Things I love to do work-wise👇

Collaborate 👯

Topic research & immersion 🤓 🤿

Creative strategy 🧩

Concepting 💡

Tone of voice creation 👂

Brand world building 👷‍♀️

Narrative structures – from film to presentations 🏗️

Scriptwriting 🎬

Paper edits for film & audio 🎥 🔈

Short-form copy ✏️

Long-form copy ✏️✏️

Editing & re-crafting existing copy ✂️✍️

Mentoring 👌

Creative direction 🎨