The England and Wales Cricket Board wanted a Drink Awareness campaign which would encourage cricket fans to enjoy their drinks responsibly during test matches. The ECB loved our 11 Ways to Get Out animation ideas for the big screens but they also liked our Beer Googlies print creative. Their solution – do both and debut the campaign at The Ashes. Owzat!

My role: Joint Lead Creative | Director | Copywriter
What we created: Concepts | Narrative | Creative direction | Art direction | Animations | Poster & mirror sticker

FYI: The film was created to work without any sound (aka still make sense above the noise of the cricket crowds), but the ECB also wanted a VO version that they could use online. Sadly I was made redundant before the script was scheduled to be written so writing duties for that were taken on by the brilliant Paul Holder.