ELEVIT: PREGNANCY ADVICE ANIMATIONS

Pregnancy multivitamin Elevit asked us to deliver some online animations that answered two frequently asked questions from parents-to-be. As well as offering engaging and reassuring advice, they also needed to work across multiple markets. This meant making sure the narratives, scripts and visuals would still make sense (and keep their down-to-earth tone) when they were translated and adapted to comply with each country’s health regulations.

My role: Joint Lead Creative | Copywriter | Scriptwriter

What we created: Concepts | Narratives | Creative direction | Scripts | Art direction | 2x Full length animations | 4x 15” Cut-downs

Lead Creative duties shared with the amazing Alice Goodall – Art Director & Designer