ELEVIT: PREGNANCY ADVICE ANIMATIONS

Pregnancy multivitamin Elevit asked us to deliver some online animations that answered two frequently asked questions from parents-to-be. As well as offering engaging and reassuring advice, they also needed to work across multiple markets. This meant making sure the narratives, scripts and visuals would still make sense (and keep their down-to-earth tone) when they were translated and adapted to comply with each country’s health regulations.

My role: Joint Lead Creative | Copywriter | Scriptwriter

What we created: Concepts | Narratives | Creative direction | Scripts | Art direction | 2x Full length animations | 4x 15” Cut-downs

Lead Creative duties shared with the amazing Alice Goodall – Art Director & Designer

FYI: The ‘Voice Over”on these is me - so not quite as profesh as it should be. Each market was responsible for recording their own VO using our scripts, so I did these as a guide track. And as the UK wasn’t one of the main markets we had to use the versions with my dulcet tones for our folios!