Our ‘Football Manager. Always.’ concept scored us a pitch win for the FM 2013 Global Campaign. Tactics and squad in place, we set about applying it across TV, Print, Digital, Radio and Social Media in 12 territories – bringing SEGA and SI a 19% year-on-year increase and a MCV awards nomination for the digital work. And all with a basic budget. Back of the net!
My role: Joint Lead Creative | Copywriter | Scriptwriter
What we created: Concept | Creative direction | TOV & copy | Art direction & design | TV ads | Digital ads | Print ads | Radio ad
print ads
TV ADS
Awks alert: You’ll see that the filming of a couple of these aren’t great focus-wise, so sadly they’re not quite up to scratch :( I’ve kept them in my folio because I stand by the ideas that me and my two creative partners came up with.
Although, in hindsight, I would deffo have ditched some of the stereotypical elements i.e the ‘text from the wife’ in the Formations story! The Dad could have just come into a room full of mess created by their kids and then started to tidy.
INteractive digital ads
