When this romance imprint for the Sex and the City generation was established, I slipped on my Manolos, poured myself a Cosmo and got creating a smart, sassy and sexy tone of voice for the brand. As ‘Copy Girl’ I fashioned words and ideas for all LBD’s collateral and comms.

Role: Copywriter
Deliverables: TOV | Book blurbs & straplines | Website copy | Blog copy | E-newsletters