Current TV x Howard Marks: Branding & campaign

So here’s the deal: Current TV were making a documentary with Howard Marks about drugs and they asked us to imagine how we’d brand and market a couple of illegal substances (as if they were legal and safe to take of course). We chose Cannabis and Acid as our poisons for this project, and set about creating some class creative for each.

My role: Joint Lead Creative | Copywriter
What we created: Concepts | Creative direction | Branding | TOV & copy | Art direction & design | Packaging | Print ads | 48-sheets