Diabetes is on the rise, affecting over six per cent of the world’s population. To raise awareness about how to spot the signs of diabetes and guide people on what to do if they have it, the World Health Organization wanted a film that would stand out from the usual health messaging. We pitched an idea that did just that – and won.

We played on the familiar world of dating apps, seemingly asking viewers what type of people they liked. But then we flipped the script, revealing that we were actually talking about the symptoms linked to Type 1 and Type 2 Diabetes. This twist, combined with a touch of humour, helped the message land in a way that really stuck, guiding people towards the World Health Organization’s resources and support.

My role: Concepting | Scriptwriter | Director | Music sourcing

What we created: Concepts | Creative direction | Design | Motion graphics | Campaign film

Made with the fabulous Fat Rat Films.